WordPress blogs are built on a structural framework that’s called a CMS – Content Management System. Years ago, perhaps, there was some erroneous thinking that the WordPress CMS was just a blogging ‘thing’ and not for serious online marketers. That myth has largely been dispelled because almost everyone knows it can be used effectively in online business. The word is definitely out that WordPress can be customized like there’s no tomorrow, so people love that. You can have your blog look and do whatever your heart desires with plugins and various widgets. WordPress is helpful for so much more than blogging. And now, we’ll talk about just a few highly useful WordPress plugins that IM marketes like to use.
You should look into the importance of 301 redirects, and you can use the Redirection plugin to handle that. It will also log and track all your accumulated 404 Errors, so that’s very cool to have, as well. There’s nothing worse than a site you really want to check out, but then you get a 404 error message and no way to see it. It’s really easy, just make your setting to execute a 301 redirect to any URL destination should your visitor get a 404 error. This is a fantastic way to avoid losing visitors. 404’s just look bad and unprofessional, so if you’re serious about your business you’ll avoid it at all costs.
If you want to get organic rankings, then you need the All in One SEO Pack plugin. You can do it manually, but it’s much faster with this plugin because it does it for you. It just does the normal on-page SEO factors, which are important, and it does it everytime you make a post, create a new page, etc. It’s very handy for avoiding those minor slaps for duplicate content, etc.
You can just specify certain pages for ‘noindex’ and you’ll be fine. Every internet marketer knows how important search engine optimization is in keeping your business successful!
Add a dash of your self in your site with a plugin called the WP Greet Box. This plug-in allows you to set a “greeting” message for viewers who find your website through certain other sites. You can set it up so that if people come from Google, then the message will be: “Welcome Google user!” Naturally, you can set it up however you want. It will encourage your visitors to feel welcomed and appreciated for visiting. An additional bonus is that people may feel compelled to do some social bookmarking of your site.
No doubts though about WordPress being a great tool for IM marketers. It’s totally free, and really simple and quick to implement. It is easy to customize and it very rarely runs into problems. You’ll be able to do just about anything you’ll ever need from it. IN a lot of ways it is an internet marketer’s dream!