What you need to realize that you can make these signals or messages to occur. You have control of this. But you ultimately have little control over who generates them for you. This is up to your followers and fans. It will rely on how well they trust you and if they think that you can provide value.
Importance of Social Signals
Research has proven over and over again that the best ranking websites rely heavily upon social signals. This means that they are working their way in amongst the crowd on the floor, aka, the people who actually make up their audiences. These businesses are all using social channels to inform the work they are putting into their marketing. This is an important idea if for no other reason than it proves how much SEO has changed since the invention of social media. You probably already know what much of that means because you know about Twitter and Facebook. What you need to do is pay more attention to them and use them. You’ve created the content, now you need to actively get your readers to share it. But you have to make content that is shareable and worth telling friends about.
Social Media widgets
Smart bloggers have put social widgets on their websites. You can do more than just add buttons by putting activity feeds and popular posts on your blog. If you have analytics on your site, does it let you know the stats for your social media traffic? This has become a must-do action so you can measure social signals as they originate from your site or refer to it. If social media widgets are missing from your blog, then you must add them ASAP! When bloggers say that they have lots of traffic it is usually after they installed social media widgets on their websites.
Branding on Social Media
There are different methods for adding SEO elements to your social pages. First, your homepage and Facebook can be linked together. This is just for starters. You can then move on to adding plugins for things like Fan Box. At this point, you should get some social media engagement by doing something to generate it. You’re probably doing that with the widgets for liking and sharing on Facebook or Google+. Expose your brand on your social media accounts. This can be your name or your domain name, etc. Any way that you can socialize should be utilized to be the most advantageous. Not all that is optimized will be the same as what you use for SEO.
It’s tough when you have to play catch-up in anything and doing it in your online marketing is challenging. You can get the hang of dealing with both SEO and social signals when they are blended. Basically, it already exists. Know how to use them together in order to really make them beneficial. Take it easy and don’t make to many changes at one time.