The more user friendly your site or blog is, then you’ll find that people tend to stay on it longer. So whether you know what needs to be done or not, you can easily learn or buy that knowledge in the form of a good freelancer. This area about websites is really one of the most important parts about IM you could know. People talk about it in simple ways, but this is too important to treat in those terms.

There is all sorts of research that proves that there are only two good places for navigation. You’ll want to have it either across the top just under the header graphic.

Otherwise, it goes in your left column or down the left hand side. You should not, though, put it over on the right hand column. You can create a website that is either two or three columns. But if you have a three column site, then make the left column your main navigation column. You can leave the right hand side for other sorts of information. Examples of this include advertising, other kinds of creatives or any other special offers that you might want to run. This is the layout that has proven to be the very most effective.

It is important to set yourself apart from the crowd, but you know that by now.

There are lots of things you can do to set yourself apart but what matters most is that the ways you do this actually work for you. This is a strategy that involves your making sure your visitors are immediately aware of what your business has to offer. This is the thing that every person who finds your website is going to want to know. They want to know what you can do for them and how they’ll benefit. Your logo needs to have a short tag line either right under the header or within the header itself. That is one informational device down and your site’s title and introductory paragraph can take care of the rest.

It is important for the home page to be as clear as possible and for it to be highly structured and organized.

There shouldn’t be any confusion about where they should start. Then your clear cut processes will be easier to follow along with basic offers as well. There are at least a few informational pages that every web user expects to see. These can be thought of as unrelated to content and what you offer. See these as standard pages like the about, help, contact and FAQ pages. These are pages that must be at least listed on your home page and they should be easy to access from every page on your site. Never discount the power of having a site that is pleasing to look at plus it’s easy to use. You’ll be tracking what your visitors are doing, and you should see the difference if you do things properly. So there’s more to success than a user friendly site but it’s a great start.

Raleigh local SEO company is here to help you design and manage a successfully user friendly site for your customers. Leave the work to the web design specialists in Raleigh to make sure your website is designed properly and ranking well with a strong search optimization strategy.