Tag: search engine optimization

Get The Results You Want Using These SEO Copywriting Tips

May 24, 2018 /

Many people aren’t familiar with the term SEO copywriting, yet it is the most widely used marketing tool. SEO Copywriting is used by online businesses and individuals all over the world to create content designed for search engines as well as human readers looking for unique content. This is an art of writing highly convincing and creative copy for a site that’s designed for many different purposes. The first step in SEO copywriting is using the most appropriate keywords in order to rank better in search engines in your niche. There are many sources these keywords can come from, from content related to the website’s name to content people may be searching for online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. The better you are at this, the higher your site will be ranked by Google and the other search engines.

The first rule of SEO copywriting is creating high quality content that readers can connect with. Content has always been king and will always dominate the other areas of your website. The major search engines, such as Google, value useful content that is well written and properly structured. If your readers find high value in your content, they will not only link to it but also tell others about it, spreading it by word of mouth. You can get even more exposure by letting Google notice many backlinks to your page, which will rank you higher in the search results. The most important factor to keep in mind when writing content is that you need to use varieties of words while also keeping them relevant to the title. For the search engines to see your articles as informative, you must not use repetitive keywords. On the other hand, if you use a wide level of vocabulary that is related to the topic, then the search engines will see your page as highly authoritative. Google uses a technology called LSI or Latent Semantic Indexing for determining how valuable a piece of content actually is. This is why you want to make use of synonyms of keywords along with the keywords you’re aiming for. The copy on your homepage should be sufficient to get you the best results with all the major search engines. Don’t just focus on your homepage, however, and make sure the important sections of your site are descriptive with a good amount of text. To find the keyword relevance, search engines generally want to see at least 400-500 words of relevant text on a webpage. In the beginning of the page, have text containing all the main keywords, since some of the search engines won’t really go too far on your page. That’s why it’s important to provide them with your keywords in the initial text.

Finally, make sure you use 4-5 keywords maximum in your file names. It’s well known in the SEO community that having keywords in your file name will help with your SEO efforts. Plus, it’s a great idea to use these keywords in the directory where the file is saved.

It’s a logical conclusion, then, that SEO copywriting offers many benefits, but it must be done correctly if you don’t want to be banned by the search engines.

How to Make Local SEO Work for Your Business

March 12, 2018 /

Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. There are lots of reasons to use local SEO but the most important one is that it allows you to access less competitive markets that are highly responsive. You can enjoy the benefits of local SEO irrespective of the sort of company you own because there will always be customers in your local area. This way you will be able to grow your business in a new direction and obtain more targeted prospects. The following article will provide three vital local SEO strategies that will help you rank well for the keywords you choose and in the area you are targeting.

The best tip you can get local SEO would be to get into your customer’s shoes and think like them. If you want to understand how your customers search online you need to learn how they think. Therefore, you need to be try and determine how someone would go about finding the products you provide or your site. So, let’s presume that you own a furniture store selling all sorts of furniture like sofas, chairs, tables etc. On the other hand, will the searcher be able to find you if you specialize in office furniture and they search for “table?” Will the match your site and products? Certainly not. On the other hand, a suitable match would be “office computer table.” You need to stay away from broad keywords as the conversions are pretty low, even if they are popular and bring in a lot of traffic. Instead go for keywords that are less popular but are more targeted and have a higher probability of getting you a customer. Never make the mistake of mistreating your customers because you have to treat them properly in absolutely every way. While this may not be cutting edge news, it will be more effective even now when there are lots of social media and review sites that allow clients to speak their mind. The news will spread fast, whether it is good or bad. This is why you should treat your customers really well so that there is no chance of them bad mouthing you. If you can, go ahead and over-deliver so that your customers are completely satisfied. If you are doing your best, you will find that it is the key to the success of this approach. Local search relies on information about a business gathered from a variety of sites and the profile of the business. So even if a customer faces a bad situation offline, they may get back to you online in the form of reviews.

Last but not least, you need to obtain as many relevant incoming links from other sites to your site as possible. This is a powerful strategy because the search engines will rank you higher the more incoming links you have from other sites. Your site will be considered an important resource for a particular location for a certain keyword. This is why backlinks from reputable sites in the area are so valuable and why you need as many of them as possible. It is also critical for your site to be hosted on a server that is in the same locations as your place of business. This helps immensely for your SEO but people don’t realize it.

Overall, the previous tips show that local SEO is at the beginning and there will be much more to come with the variety of localized services being launched. Despite the fact that it takes a fair bit of time to see the results local SEO generates, once you understand its intricacies perfectly, nothing an no one can stand in your way.