Tag: physical marketing

How To Use Direct Mail To Make Money

As an Internet Marketer you probably hoped that you could conduct all of your business through the Internet. So instead of actually meeting clients in a personable setting, you wanted to do this over the e-mail or by messaging them. Even though this is what you prefer, off-line marketing is still a viable option. The reason you want to do this is because you need to reach some prospective clients off-line that you would otherwise not be able to contact. You can do this with direct mail, though it will take a bit of effort. To help you make more money, and to teach you some things you may not know, we wrote this article about proven direct mail strategies.

One thing to never get caught up with is the “prettiness” of your direct-mail itself. Yes, you want it to look nice. It is important that it is pleasing to the eye. It is the content that is the most important thing to consider. You want to copy that you use to be professionally written. All of the flare and pizzazz in the world is not going to deliver the same type of response that you will get from a well written piece of copy. Concentrate on the copy first and then work on the design of the page itself.

This is a rule of thumb online as well as offline.

All of your direct mailing efforts must be carefully tested. There aren’t any rules for creating mail that gets everyone to actually read what you’ve written on your direct mail. In fact, things change constantly. Still you need to come up with a way to track the responses from your direct mail so that you know which techniques have worked the best. Mail out a few different versions of the same mailing and monitor which one brings in the best responses. Monitor all of your responses carefully, as they can be great for creating more positive mailings next time. Check out bulk mailing Raleigh experts for more exciting insights.

Your audience must be understood prior to sending out your direct-mail – this is very important! Essentially, your response will be much higher if you send out your direct mail to a highly targeted market, opposed to individuals that may not be interested in your particular niche at all. In direct mail, especially, you want to make sure that you are sending mail to the right people. It is a waste of time and money to send out a direct-mail piece to people who are not interested at all. There are all kinds of things you can do that will greatly improve the success of your direct mail campaign. As with any marketing endeavor, it can be easier or harder than it looks depending on your approach. These are a few of the things you can easily do that will greatly improve your chances of success. With a few additional tips and tricks you’ll be on your way to a truly lucrative direct mail campaign.

Getting Business From People Who Aren’t Online

Do you spend so many hours online every day that it never crosses your mind that many of your potential customers may not be as internet-focused as you are? Most internet marketers use up their entire marketing budget on well known internet-based advertising techniques such as pay-per-click ads, having articles written or hiring SEO specialists. Have you ever considered using some of that money in a different way, such as on traditional marketing methods that do not involve the internet? This requires a different mindset, but it could be quite profitable! Here are some ideas with a solid track record to help you get started marketing offline.

All newspapers have a page or section devoted to classified advertising. There are many online classified sites, the most popular is probably Craigslist. You could just as easily advertise in a local newspaper’s classified section. A simple, three line classified ad in a newspaper can get you as much as twelve times the number of views than an online classified ad. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn’t the cost worth it? Newspaper classifieds will bring all the people who don’t own computers, while at the same time if they want to order something from you online they can always use a public computer! Create small items with your business information on them, such as small fliers you can hang on bulletin boards or refrigerator magnets. Try to find places to give these items away for free, such as local restaurants, gyms or retail stores. Think of the best places to hand out or leave these items, any place where many people shop or walk around is good. Carry them with you and just leave them in the various places your own errands take you. Check out search engine optimization Durham NC experts for more tips.

Radio advertising can also be an effective way to market offline. You do need to have a certain amount of money to invest in radio advertising, but if you can manage it you may get lots of new visitors to your site, as many radio stations have huge audiences. Think about how many people listen to the radio at work or while they are driving from place to place. Now imagine that only 10 percent of them visit your site. You could have a large new pool of customers anxious to find out what you are offering! There are lots of ways to promote your business without using the internet. We may know how to find exactly what we are searching for online but many people give up after one or two searches. With the help of offline marketing you can take your business up a few notches.