This article is not intended for experienced direct mail businesses because they’ve learned how to be successful. People still like to enter into this form of marketing because it is a blast and you can make a lot of money doing it. There are whole lot of people who opt to work online because of the things are much easier there. Even seasoned pros have moved their businesses online and continue to work in direct marketing. They are just increasing their business and using the internet to do it. So, if direct mail marketing campaigns sound interesting, then just take the plunge and do it.

When starting out, choosing to do a sealed envelope mailing campaign, or using a postcard, must be determined. Which you choose depends on your budget, experience and comfort level. Going with postcards is probably your best bet simply because it can do a lot more with a limited budget. You can also go beyond small 4.5″ x 6″ postcards if you really want to. You can have larger postcards with a glossy, professional design. Remember that you only have a few seconds to make a positive impact. Using the right copy is absolutely imperative. There should be a call to action, and a very strong benefit.

You are aware of the fact that testing and improving your campaigns is critical. However, you might not be certain regarding what should be tested and how to do it. First, you need to test the headline, then you need to look at the offer and lastly you’ll need to test the price point. Regardless of whether you are promoting offline or online, the offer remains a key element. However, the headline should go first because it’s what draws people in and will maximize the number of people reading your offer.

The easiest way is to separate your mailing list into sections. Then you test the headline followed by the other two in later mailings. To figure out which version is converting better, you’ll have to add tracking codes.

Consumers love having choices with actions like responding to offers, contacting you, and ordering. So, be sure that your mailings give consumers choices. Another resource used by businesses now is social media, Twitter or Facebook, for customer service. So for customer service purposes, you can offer an 800 number, an email address or a social media site url. When people understand that you are online and give them choices, they will feel like they can control what is going on. Giving consumers more control in the process is a huge plus in your favor so take advantage of it.

When you are knowledgeable about direct mailing, you can start to set up your own campaigns. But, do not get ahead of yourself. Some would claim that doing your first direct mailing could be compared to creating your very first website. You are unsure and it takes much longer than it will after you have experience. The second time around is much better. The same thing will happen with direct mailings, so just do it.