Many people aren’t familiar with the term SEO copywriting, yet it is the most widely used marketing tool. SEO Copywriting is used by online businesses and individuals all over the world to create content designed for search engines as well as human readers looking for unique content. This is an art of writing highly convincing and creative copy for a site that’s designed for many different purposes. The first step in SEO copywriting is using the most appropriate keywords in order to rank better in search engines in your niche. There are many sources these keywords can come from, from content related to the website’s name to content people may be searching for online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. The better you are at this, the higher your site will be ranked by Google and the other search engines.
The first rule of SEO copywriting is creating high quality content that readers can connect with. Content has always been king and will always dominate the other areas of your website. The major search engines, such as Google, value useful content that is well written and properly structured. If your readers find high value in your content, they will not only link to it but also tell others about it, spreading it by word of mouth. You can get even more exposure by letting Google notice many backlinks to your page, which will rank you higher in the search results. The most important factor to keep in mind when writing content is that you need to use varieties of words while also keeping them relevant to the title. For the search engines to see your articles as informative, you must not use repetitive keywords. On the other hand, if you use a wide level of vocabulary that is related to the topic, then the search engines will see your page as highly authoritative. Google uses a technology called LSI or Latent Semantic Indexing for determining how valuable a piece of content actually is. This is why you want to make use of synonyms of keywords along with the keywords you’re aiming for. The copy on your homepage should be sufficient to get you the best results with all the major search engines. Don’t just focus on your homepage, however, and make sure the important sections of your site are descriptive with a good amount of text. To find the keyword relevance, search engines generally want to see at least 400-500 words of relevant text on a webpage. In the beginning of the page, have text containing all the main keywords, since some of the search engines won’t really go too far on your page. That’s why it’s important to provide them with your keywords in the initial text.
Finally, make sure you use 4-5 keywords maximum in your file names. It’s well known in the SEO community that having keywords in your file name will help with your SEO efforts. Plus, it’s a great idea to use these keywords in the directory where the file is saved.
It’s a logical conclusion, then, that SEO copywriting offers many benefits, but it must be done correctly if you don’t want to be banned by the search engines.