There are a couple of things that you will notice when you research article marketing, in fact, one thing in particular. Almost every article that you read will be very low quality at best. That observation is driven home all the way to the bone at article directories. If you can, stay away from article directories. There are a few reasons you should do this. Of course they do provide more than ample amounts of great examples of what not to do in your own writing. Now let’s look at a couple of ways you can energize your articles in ways you may not have thought of.
When you are writing content and doing article marketing, the one thing you must do is first publish the articles on your own site or blog. Publishing your content on your website or blog is a priority. It is an important priority for number of reasons. It’s not about building content for other blogs you have, or article directories that you can submit to. Getting traffic to your website is not about publishing unique articles to each and every article directory that is on the World Wide Web. What you need to focus on is writing a unique article and publishing it on your blog. Just do that. Most niche and market audiences on the net really do not want to do a lot of work. Hard work is not something that most people strive to do.
Most people are lazy, that’s how it is. So do your audience a big favor and remove all the hard work from reading and understanding your articles. Of course, you can still present information. But the way you present it needs to do most of the thinking. Need to spell out your analysis of what you are saying so that the people can get it right away. If you can take all of the mental work out of your writing, you will have raving fans for the rest of your life.
Now that you understand that stories are useful, you might wonder how to implement them in your own business. Relevancy is the key – the story must relate to your business. If you are talking about the need for a backup solution for a computer or hard drive, then your story will be related. You might begin the story by saying that someone had a computer and lost everything they had accumulated over the last few decades. Their information was lost simply because they do not back up their hard drive regularly. Next, talk about how they could have prevented this from happening. It’s very easy to do, and you can have fun doing it.
Your focus should now be on how to use stories. Look at what other people are doing for their online and off-line marketing campaigns. There are many corporations that use the strategy and have for quite a while. This approach has been taking a bit longer to catch on with smaller businesses on the net.