If there isn’t any targeted traffic coming to your blog then your writing skills and the topic of your blog are of little importance. You should be doing your best to drive new readers to your site every day to enable it to grow. The easiest way to do this is to use search engine traffic. That’s right; there are millions of people using search engines like Google to dig up information, so why not use them to bring in more visitors? It is a well-known fact that search engines appreciate blogs, another fact you can benefit from. All that is required of you is to implement some SEO techniques in your blog posts. It’s simply a matter of taking small steps for large results over time. You can use the tips below to add some SEO to your posts.
Focus on Your Main Keywords
All of your blog posts should be focused on one main keyword. However, you should also have other keywords that are very close in meaning to your primary one. You should remember that Google looks for lateral semantic indexing (LSI) as it reads your posts. This means that you need a main keyword, and also LSI keywords, ones that are similar in meaning. As you write your posts, then, use several LSI keywords along with your main one. You can improve the SEO of your posts by using keyword tools, such as Google’s to find LSI keywords. The best blog posts have several keywords and not only one. Google and other search engines don’t like keyword stuffing or using the same keyword repeatedly.
What the search engines really want to see with blog posts is good content, and this is really the main part of SEO. When visitors see your content, they should find it simple to read. You may notice that many articles are written with numbered or bulleted points, and there’s a good reason for this. You’ll find it easier to write such posts, and readers will find them very readable. Whether you use lists or not, avoid long paragraphs, but break them down into more manageable ones.
Track Your Progress
Finally, by creating hyperlinks for your primary keywords, you can track them with the help of a keyword tracking tool or service. Even though this step isn’t really that essential, it’s good to know the progress of your links or the keywords that you mention in your blog posts. If you take the time to implement these tactics, they will help you quite a bit in the long run. Every aspect of your blog is important, so don’t neglect any of the details if you want to beat your competitors.
The above are a few effective ways to start optimizing your blog posts so they are noticed by the search engines. Contrary to the popular belief, SEO isn’t really that hard or complex, it’s just repetitive. If you are steady and persistent, you’ll soon see your blog moving up in the search engines and more traffic pouring in.