It will often seem like the more things change the more they don’t change at all. This is certainly true for title tags on your website and on your blog. It’s a terrible cliche, but it is still true. One of the biggest contributing factors to this is the fact that all of the major search engines are embracing the inner workings of social media. You are going to see soon enough that the title tags come back even through social media portals and that Google figures that heavily into your SEO site score. Still, here are some things that you should know about how to create title tags that are effective.
A common mistake that many people make is leaving the title tag out altogether. It is usually the mistake of the webmaster that forgets to add it to their website or blog. As far as SEO 101 is concerned, when you want to optimize your pages for search marketing, this is the most basic component of all. If this isn’t making any sense, think of the one keyword phrase that each page is focused on. You might want to pick up a book on SEO factors. Make sure talks about on page and off page SEO so that you can get up to speed on this topic if you are not already. Basically, when you do not have this tag, you lose valuable SEO points which could only hurt your Internet marketing efforts.
Sticking with the topic of title tags, newbies will sometimes place their entire URL, or their website name, in the title tag area which is a huge mistake. Newbies can actually place it in the title tag throughout their entire website, not just the home page. It is disastrous to do this, and will ruin your optimization efforts. Like shooting yourself in your foot, your SEO will tank because of this error. Each aspect of your website is measured and given an SEO value or score. So if you do something wrong or put something that should not be there, then you will be penalized to some small extent.
As you are implementing the other strategies in this article, or are planning for them, remember that you have to design your site with growth in mind. At this point, there are some phrases that would take you years to beat in the search engines – if you can beat them at all. It is not logical to go up against these keywords. But the good news is there are millions of keywords and they are not all returned in keyword research software tools. Most people don’t realize that this is true, especially newbie marketers. If you really want to rank for certain keywords, you need to choose ones that you can actually rank for.
As you can see, every smart marketer will try to do their title tags correctly, and avoid the mistakes that we have just discussed. By making a simple checklist of things that your on page SEO must have, you can avoid the mistakes that we have mentioned. You can get them right and never have any issues related to them, ever.