Do you spend so many hours online every day that it never crosses your mind that many of your potential customers may not be as internet-focused as you are? Most internet marketers use up their entire marketing budget on well known internet-based advertising techniques such as pay-per-click ads, having articles written or hiring SEO specialists. Have you ever considered using some of that money in a different way, such as on traditional marketing methods that do not involve the internet? This requires a different mindset, but it could be quite profitable! Here are some ideas with a solid track record to help you get started marketing offline.
All newspapers have a page or section devoted to classified advertising. There are many online classified sites, the most popular is probably Craigslist. You could just as easily advertise in a local newspaper’s classified section. A simple, three line classified ad in a newspaper can get you as much as twelve times the number of views than an online classified ad. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn’t the cost worth it? Newspaper classifieds will bring all the people who don’t own computers, while at the same time if they want to order something from you online they can always use a public computer! Create small items with your business information on them, such as small fliers you can hang on bulletin boards or refrigerator magnets. Try to find places to give these items away for free, such as local restaurants, gyms or retail stores. Think of the best places to hand out or leave these items, any place where many people shop or walk around is good. Carry them with you and just leave them in the various places your own errands take you. Check out search engine optimization Durham NC experts for more tips.
Radio advertising can also be an effective way to market offline. You do need to have a certain amount of money to invest in radio advertising, but if you can manage it you may get lots of new visitors to your site, as many radio stations have huge audiences. Think about how many people listen to the radio at work or while they are driving from place to place. Now imagine that only 10 percent of them visit your site. You could have a large new pool of customers anxious to find out what you are offering! There are lots of ways to promote your business without using the internet. We may know how to find exactly what we are searching for online but many people give up after one or two searches. With the help of offline marketing you can take your business up a few notches.