One of the things that you can integrate into your marketing and advertising are sound business practices that are ethical in nature. Although this may seem strange, you may not know your marketing audience as well as you think.
Any business that is ethical by reputation is something that consumers will tend to gravitate towards. Consumer loyalty will be stronger for those brands too. Perhaps you had no idea that, as a result, this translates to profits and growth. So what you can do is actively promote your good and ethical business practices. Consumers will not know unless you educate them about it.
First of all, if you are running an ethical business, it is much easier to maintain positive attitudes with your employees and be much more productive.
Increase in Production
This actually happens for a variety of reasons as you will soon see. If you have ever been employed with a company that created a high-stress environment, you probably realize how low the productivity was in comparison to what could have been. On the other hand, if employees perceive that they are working for a positive company, productivity will increase. Also, employees will tend to contribute more to what needs to be done if the management team that is in charge adheres to an ethical standard. Every employer, from time to time, we’ll use implied threats to increase production. This usually results in very poor work that is completed by the workers.
If your employees are happy, and productive, more than likely there is a lot of positive communication going on. This is directly related to marketing principles that repeated exposure to a message influences its audience. Moreover, you need to reinforce a message of a commitment to ethics in regard to daily business operations. From adhering to management emphasizing quality actions and decisions on down is essential. You will create a very beneficial productive atmosphere within your company as long as management utilizes these ethical principles on a regular basis.
Poor Business Decisions
You will notice that some companies will make very poor decisions, and the effect will actually be detrimental to their customer base. The ethical climate of the business will come into play. Unfortunate events are going to happen from time to time. An ethical company will try to put a positive spin on what has occurred. There are businesses that will not do this. Most of us have experienced this. Many consumers expect this to happen. It seems to be the norm in most situations. We will always remember companies that make ethical decisions, simply because it is so rare.
In conclusion, having business conduct itself in an ethical way is something that must be taken very seriously. Even a business owner who can easily be unethical is able to discern benefits from negative consequences. Choosing the high road, and not the one most traveled, is a better decision to make. Your business, of course, is your own. You can make whatever decision you want to, but just make sure it is positive if possible. Once you form the habit of doing this, it will become second nature to do the right thing. If you really want to make your company successful, engage in making ethical decisions on a daily basis.