Category: Direct Mail

How To Use Direct Mail To Make Money

June 22, 2018 /

As an Internet Marketer you probably hoped that you could conduct all of your business through the Internet. So instead of actually meeting clients in a personable setting, you wanted to do this over the e-mail or by messaging them. Even though this is what you prefer, off-line marketing is still a viable option. The reason you want to do this is because you need to reach some prospective clients off-line that you would otherwise not be able to contact. You can do this with direct mail, though it will take a bit of effort. To help you make more money, and to teach you some things you may not know, we wrote this article about proven direct mail strategies.

One thing to never get caught up with is the “prettiness” of your direct-mail itself. Yes, you want it to look nice. It is important that it is pleasing to the eye. It is the content that is the most important thing to consider. You want to copy that you use to be professionally written. All of the flare and pizzazz in the world is not going to deliver the same type of response that you will get from a well written piece of copy. Concentrate on the copy first and then work on the design of the page itself.

This is a rule of thumb online as well as offline.

All of your direct mailing efforts must be carefully tested. There aren’t any rules for creating mail that gets everyone to actually read what you’ve written on your direct mail. In fact, things change constantly. Still you need to come up with a way to track the responses from your direct mail so that you know which techniques have worked the best. Mail out a few different versions of the same mailing and monitor which one brings in the best responses. Monitor all of your responses carefully, as they can be great for creating more positive mailings next time. Check out bulk mailing Raleigh experts for more exciting insights.

Your audience must be understood prior to sending out your direct-mail – this is very important! Essentially, your response will be much higher if you send out your direct mail to a highly targeted market, opposed to individuals that may not be interested in your particular niche at all. In direct mail, especially, you want to make sure that you are sending mail to the right people. It is a waste of time and money to send out a direct-mail piece to people who are not interested at all. There are all kinds of things you can do that will greatly improve the success of your direct mail campaign. As with any marketing endeavor, it can be easier or harder than it looks depending on your approach. These are a few of the things you can easily do that will greatly improve your chances of success. With a few additional tips and tricks you’ll be on your way to a truly lucrative direct mail campaign.

Best Ways To Create Possible Direct Mail Campaigns Today

July 24, 2017 /

This article is not intended for experienced direct mail businesses because they’ve learned how to be successful. People still like to enter into this form of marketing because it is a blast and you can make a lot of money doing it. There are whole lot of people who opt to work online because of the things are much easier there. Even seasoned pros have moved their businesses online and continue to work in direct marketing. They are just increasing their business and using the internet to do it. So, if direct mail marketing campaigns sound interesting, then just take the plunge and do it.

When starting out, choosing to do a sealed envelope mailing campaign, or using a postcard, must be determined. Which you choose depends on your budget, experience and comfort level. Going with postcards is probably your best bet simply because it can do a lot more with a limited budget. You can also go beyond small 4.5″ x 6″ postcards if you really want to. You can have larger postcards with a glossy, professional design. Remember that you only have a few seconds to make a positive impact. Using the right copy is absolutely imperative. There should be a call to action, and a very strong benefit.

You are aware of the fact that testing and improving your campaigns is critical. However, you might not be certain regarding what should be tested and how to do it. First, you need to test the headline, then you need to look at the offer and lastly you’ll need to test the price point. Regardless of whether you are promoting offline or online, the offer remains a key element. However, the headline should go first because it’s what draws people in and will maximize the number of people reading your offer.

The easiest way is to separate your mailing list into sections. Then you test the headline followed by the other two in later mailings. To figure out which version is converting better, you’ll have to add tracking codes.

Consumers love having choices with actions like responding to offers, contacting you, and ordering. So, be sure that your mailings give consumers choices. Another resource used by businesses now is social media, Twitter or Facebook, for customer service. So for customer service purposes, you can offer an 800 number, an email address or a social media site url. When people understand that you are online and give them choices, they will feel like they can control what is going on. Giving consumers more control in the process is a huge plus in your favor so take advantage of it.

When you are knowledgeable about direct mailing, you can start to set up your own campaigns. But, do not get ahead of yourself. Some would claim that doing your first direct mailing could be compared to creating your very first website. You are unsure and it takes much longer than it will after you have experience. The second time around is much better. The same thing will happen with direct mailings, so just do it.