Category: Business

Embracing Sound Business Ethics

One of the things that you can integrate into your marketing and advertising are sound business practices that are ethical in nature. Although this may seem strange, you may not know your marketing audience as well as you think.

Consumer Loyalty

Any business that is ethical by reputation is something that consumers will tend to gravitate towards. Consumer loyalty will be stronger for those brands too. Perhaps you had no idea that, as a result, this translates to profits and growth. So what you can do is actively promote your good and ethical business practices. Consumers will not know unless you educate them about it.

First of all, if you are running an ethical business, it is much easier to maintain positive attitudes with your employees and be much more productive.

Increase in Production

This actually happens for a variety of reasons as you will soon see. If you have ever been employed with a company that created a high-stress environment, you probably realize how low the productivity was in comparison to what could have been. On the other hand, if employees perceive that they are working for a positive company, productivity will increase. Also, employees will tend to contribute more to what needs to be done if the management team that is in charge adheres to an ethical standard. Every employer, from time to time, we’ll use implied threats to increase production. This usually results in very poor work that is completed by the workers.

If your employees are happy, and productive, more than likely there is a lot of positive communication going on. This is directly related to marketing principles that repeated exposure to a message influences its audience. Moreover, you need to reinforce a message of a commitment to ethics in regard to daily business operations. From adhering to management emphasizing quality actions and decisions on down is essential. You will create a very beneficial productive atmosphere within your company as long as management utilizes these ethical principles on a regular basis.

Poor Business Decisions

You will notice that some companies will make very poor decisions, and the effect will actually be detrimental to their customer base. The ethical climate of the business will come into play. Unfortunate events are going to happen from time to time. An ethical company will try to put a positive spin on what has occurred. There are businesses that will not do this. Most of us have experienced this. Many consumers expect this to happen. It seems to be the norm in most situations. We will always remember companies that make ethical decisions, simply because it is so rare.

In conclusion, having business conduct itself in an ethical way is something that must be taken very seriously. Even a business owner who can easily be unethical is able to discern benefits from negative consequences. Choosing the high road, and not the one most traveled, is a better decision to make. Your business, of course, is your own. You can make whatever decision you want to, but just make sure it is positive if possible. Once you form the habit of doing this, it will become second nature to do the right thing. If you really want to make your company successful, engage in making ethical decisions on a daily basis.

Writing Effective SEO Copy

Content that is easily readable to people and is also optimized for search engine spiders is known as SEO copywriting. Content that has been searching engine optimized contains all targeted terms which are inserted into the content naturally without breaking the flow of the sentence so that it is easily understood. Search engines then discover the terms that will be used to rank your site in the SERPs.


Many people find themselves disappointed in SEO copywriting because it is often not done properly and the keywords are not inserted naturally ruining the sense of the content. On the other hand, skilled SEO copywriting will result in highly readable content as the keywords are added as an integral part of the sentences. In this article, we will be talking about various tips on what makes SEO copywriting effective and how to do it the right way.

Maintaining a high content to code ratio is critical for your SEO if you really want long-term results. So what is a high content to code ratio? It’s the content to code ratio that exists on your page. This can best be determined by viewing the source code on your page, which will reveal the HTML code. Make sure your text is higher than your HTML code in order to reach a good ratio. The search engines will love your site if you get this ratio right. The cleaner your site is, with more content and less HTML code, the better you’ll rank with the search engines.


Make required text bold – why? This is mainly because people see bold words as strong hooks that attract attention to the prominent words. Google is aware of this factor and they also know how people perceive the bold text. Because bolded text is essential to the human readership, Google has adopted it as an SEO element. The outcome you should be after with your content is to impress readers while also providing search engines the components they need to rank your page as high as possible.

And last but not least, it’s best to use 4-5 keywords max in your file names. Any SEO expert would tell you that having keywords in your file name will help you with SEO. Not only that, but it’s logical to use these keywords when naming the directory where the file will be kept. To conclude, writing for search engines should be top priority if you want the kind of ranking, as well as organic traffic that converts, that your site deserves.