Author: Margaret Campbell

How to Write Blog Posts with SEO in Mind

If there isn’t any targeted traffic coming to your blog then your writing skills and the topic of your blog are of little importance. You should be doing your best to drive new readers to your site every day to enable it to grow. The easiest way to do this is to use search engine traffic. That’s right; there are millions of people using search engines like Google to dig up information, so why not use them to bring in more visitors? It is a well-known fact that search engines appreciate blogs, another fact you can benefit from. All that is required of you is to implement some SEO techniques in your blog posts. It’s simply a matter of taking small steps for large results over time. You can use the tips below to add some SEO to your posts.

Focus on Your Main Keywords

All of your blog posts should be focused on one main keyword. However, you should also have other keywords that are very close in meaning to your primary one. You should remember that Google looks for lateral semantic indexing (LSI) as it reads your posts. This means that you need a main keyword, and also LSI keywords, ones that are similar in meaning. As you write your posts, then, use several LSI keywords along with your main one. You can improve the SEO of your posts by using keyword tools, such as Google’s to find LSI keywords. The best blog posts have several keywords and not only one. Google and other search engines don’t like keyword stuffing or using the same keyword repeatedly.

Good Content

What the search engines really want to see with blog posts is good content, and this is really the main part of SEO. When visitors see your content, they should find it simple to read. You may notice that many articles are written with numbered or bulleted points, and there’s a good reason for this. You’ll find it easier to write such posts, and readers will find them very readable. Whether you use lists or not, avoid long paragraphs, but break them down into more manageable ones.

Track Your Progress

Finally, by creating hyperlinks for your primary keywords, you can track them with the help of a keyword tracking tool or service. Even though this step isn’t really that essential, it’s good to know the progress of your links or the keywords that you mention in your blog posts. If you take the time to implement these tactics, they will help you quite a bit in the long run. Every aspect of your blog is important, so don’t neglect any of the details if you want to beat your competitors.

The above are a few effective ways to start optimizing your blog posts so they are noticed by the search engines. Contrary to the popular belief, SEO isn’t really that hard or complex, it’s just repetitive. If you are steady and persistent, you’ll soon see your blog moving up in the search engines and more traffic pouring in.

Smart Steps To Making Content That Engages Your Audience

With all the changes happening with search engines and expectations, you really do need to learn how to make engaging content and serve it up on your sites. Most online marketers do not stop and really think about how critically important content is for making sales. Content that wows people is the ticket, and that plus sound marketing practices will take you places.

Engaging Content

Anything that you write has to make people think long after they read it. It’s all about making your readers think, getting them to want to respond to what you have said. If you can do this, you are truly writing engaging content. You want to write content of this type of quality because it makes people think, getting them to broaden their perspectives. It allows them to go deeper than they would normally, making your content essentially valuable for all that read it. Examples of excellent content like this can be found on top blogs, prompting you to ask questions (like how, why, if ) after reading their material from that day forward.

Target Audience

One approach that many people use is asking the readers questions. By doing so, they get involved in what you have written. The reason that you want to ask questions is so that they become completely engaged in what you are writing, all because they want to give their opinion as well. Just make sure that the questions are relevant and targeted, so that your reader doesn’t feel disconnected. Responding back to you is what every reader wants to do. Therefore, by asking questions, you force the issue, causing them to be motivated to respond back to what you have said.

Providing Value

Finally, why don’t you just go ahead and suggest new ideas and ask for some? This type of content is value-driven, engaging to your readers, which is why they will want to contribute. An example of this would be being in the Internet marketing niche, and asking your audience for ways to generate traffic to their offers. There you go! Your readers will be able to recommend content, share ideas with you, and this will in turn make the content you provide more engaging than ever. Providing value for your visitors is not that hard to do.

Creating killer content for your website, or many websites, can be done so easily. The purpose of the content is irrelevant. What is relevant is that it has to be outstanding content that is engaging, for without it, your websites true potential will never be realized without this level of content on it. Every prospect, and every visitor that you have, must trust you before they will buy anything. If you have engaging content, they will definitely trust you much more.