Author: Margaret Campbell

Writing Effective SEO Copy

Content that is easily readable to people and is also optimized for search engine spiders is known as SEO copywriting. Content that has been searching engine optimized contains all targeted terms which are inserted into the content naturally without breaking the flow of the sentence so that it is easily understood. Search engines then discover the terms that will be used to rank your site in the SERPs.

Keywords

Many people find themselves disappointed in SEO copywriting because it is often not done properly and the keywords are not inserted naturally ruining the sense of the content. On the other hand, skilled SEO copywriting will result in highly readable content as the keywords are added as an integral part of the sentences. In this article, we will be talking about various tips on what makes SEO copywriting effective and how to do it the right way.

Maintaining a high content to code ratio is critical for your SEO if you really want long-term results. So what is a high content to code ratio? It’s the content to code ratio that exists on your page. This can best be determined by viewing the source code on your page, which will reveal the HTML code. Make sure your text is higher than your HTML code in order to reach a good ratio. The search engines will love your site if you get this ratio right. The cleaner your site is, with more content and less HTML code, the better you’ll rank with the search engines.

Formatting

Make required text bold – why? This is mainly because people see bold words as strong hooks that attract attention to the prominent words. Google is aware of this factor and they also know how people perceive the bold text. Because bolded text is essential to the human readership, Google has adopted it as an SEO element. The outcome you should be after with your content is to impress readers while also providing search engines the components they need to rank your page as high as possible.

And last but not least, it’s best to use 4-5 keywords max in your file names. Any SEO expert would tell you that having keywords in your file name will help you with SEO. Not only that, but it’s logical to use these keywords when naming the directory where the file will be kept. To conclude, writing for search engines should be top priority if you want the kind of ranking, as well as organic traffic that converts, that your site deserves.

How to Write Blog Posts with SEO in Mind

If there isn’t any targeted traffic coming to your blog then your writing skills and the topic of your blog are of little importance. You should be doing your best to drive new readers to your site every day to enable it to grow. The easiest way to do this is to use search engine traffic. That’s right; there are millions of people using search engines like Google to dig up information, so why not use them to bring in more visitors? It is a well-known fact that search engines appreciate blogs, another fact you can benefit from. All that is required of you is to implement some SEO techniques in your blog posts. It’s simply a matter of taking small steps for large results over time. You can use the tips below to add some SEO to your posts.

Focus on Your Main Keywords

All of your blog posts should be focused on one main keyword. However, you should also have other keywords that are very close in meaning to your primary one. You should remember that Google looks for lateral semantic indexing (LSI) as it reads your posts. This means that you need a main keyword, and also LSI keywords, ones that are similar in meaning. As you write your posts, then, use several LSI keywords along with your main one. You can improve the SEO of your posts by using keyword tools, such as Google’s to find LSI keywords. The best blog posts have several keywords and not only one. Google and other search engines don’t like keyword stuffing or using the same keyword repeatedly.

Good Content

What the search engines really want to see with blog posts is good content, and this is really the main part of SEO. When visitors see your content, they should find it simple to read. You may notice that many articles are written with numbered or bulleted points, and there’s a good reason for this. You’ll find it easier to write such posts, and readers will find them very readable. Whether you use lists or not, avoid long paragraphs, but break them down into more manageable ones.

Track Your Progress

Finally, by creating hyperlinks for your primary keywords, you can track them with the help of a keyword tracking tool or service. Even though this step isn’t really that essential, it’s good to know the progress of your links or the keywords that you mention in your blog posts. If you take the time to implement these tactics, they will help you quite a bit in the long run. Every aspect of your blog is important, so don’t neglect any of the details if you want to beat your competitors.

The above are a few effective ways to start optimizing your blog posts so they are noticed by the search engines. Contrary to the popular belief, SEO isn’t really that hard or complex, it’s just repetitive. If you are steady and persistent, you’ll soon see your blog moving up in the search engines and more traffic pouring in.