Author: Margaret Campbell

Having good ethics in business will have a massive impact on something that could help or hinder a business. Your reputation will be good, irrespective of where you go. If you are looking to establish an online presence, your reputation will follow you. It is true online that the one thing you have to hold dear is your image or reputation. People absolutely do talk on the net and they do it everywhere including social media. The implication of what this means is likely something you are fully aware of. There a many more benefits to a reputation fueled by proper ethics in business.

Company Integrity

Any business that has a strong sense of positive values is typically built on a foundation of ethics and morality. There will always be the occasional times when the business climate becomes difficult. Sometimes there will be difficult periods where the integrity of the company will have to make the positive changes that are necessary. What those principles do is provide direction and serve to keep the organization cohesive. This will allow the company, and the employees, to continue to function at optimal levels. By doing this, a positive atmosphere will be maintained. Plus, management will have an easier time making the best decisions for the company.

Happy Employees

If your employees are happy, and productive, more than likely there is a lot of positive communication going on. For instance, if you are using a positive message in your communications, this is a sound marketing principle that can be beneficial through repetition. It’s all about conveying your commitment to your employees, and the company, to maintaining positive and beneficial ethics for all involved. Management needs to always emphasize how important, and essential, making good and just decisions really is. When this type of ethical foundation is implemented by management, positive rewards will be seen throughout the company from decision-making to happy employees.

Social Benefits

Businesses with ethical business practices tend to benefit society in general. You have a responsibility when you have a corporation that goes far beyond the profits that you make. Businesses that are of a higher caliber tend to understand this and act accordingly based upon this knowledge. These benefits also collectively help the business in general. Any business that acts appropriately, founded upon higher ideals and ethics, will have good things come to them as a result. This is not wishful thinking by any means. Perhaps it is due to more of a focus on the negative events in the world and are a little foreign for most people.

What so many businesses fail to realize is there are very compelling reasons to conduct business along ethical lines. Any company that has perpetually done unethical things, or made unethical decisions, will at some point suffer the consequences for making poor decisions. So that can provide for sufficient reason to choose the high road. It’s all up to you! Make the best decision possible, the most positive one, for your business and your customers. It’s all about forming a habit that will lead to making good choices time and time again. You can also improve upon what you are doing by consistently working to do ethical things everyday.

One of the things that you can integrate into your marketing and advertising are sound business practices that are ethical in nature. Although this may seem strange, you may not know your marketing audience as well as you think.

Consumer Loyalty

Any business that is ethical by reputation is something that consumers will tend to gravitate towards. Consumer loyalty will be stronger for those brands too. Perhaps you had no idea that, as a result, this translates to profits and growth. So what you can do is actively promote your good and ethical business practices. Consumers will not know unless you educate them about it.

First of all, if you are running an ethical business, it is much easier to maintain positive attitudes with your employees and be much more productive.

Increase in Production

This actually happens for a variety of reasons as you will soon see. If you have ever been employed with a company that created a high-stress environment, you probably realize how low the productivity was in comparison to what could have been. On the other hand, if employees perceive that they are working for a positive company, productivity will increase. Also, employees will tend to contribute more to what needs to be done if the management team that is in charge adheres to an ethical standard. Every employer, from time to time, we’ll use implied threats to increase production. This usually results in very poor work that is completed by the workers.

If your employees are happy, and productive, more than likely there is a lot of positive communication going on. This is directly related to marketing principles that repeated exposure to a message influences its audience. Moreover, you need to reinforce a message of a commitment to ethics in regard to daily business operations. From adhering to management emphasizing quality actions and decisions on down is essential. You will create a very beneficial productive atmosphere within your company as long as management utilizes these ethical principles on a regular basis.

Poor Business Decisions

You will notice that some companies will make very poor decisions, and the effect will actually be detrimental to their customer base. The ethical climate of the business will come into play. Unfortunate events are going to happen from time to time. An ethical company will try to put a positive spin on what has occurred. There are businesses that will not do this. Most of us have experienced this. Many consumers expect this to happen. It seems to be the norm in most situations. We will always remember companies that make ethical decisions, simply because it is so rare.

In conclusion, having business conduct itself in an ethical way is something that must be taken very seriously. Even a business owner who can easily be unethical is able to discern benefits from negative consequences. Choosing the high road, and not the one most traveled, is a better decision to make. Your business, of course, is your own. You can make whatever decision you want to, but just make sure it is positive if possible. Once you form the habit of doing this, it will become second nature to do the right thing. If you really want to make your company successful, engage in making ethical decisions on a daily basis.